With more than 20 business units operating under different ownership and joint-venture structures, Harita Nickel had developed into a highly complex brand environment. Individual entities had built their own identities and ways of communicating, making it harder for the group to present one clear position and build a shared culture.
Harita Nickel needed more than a visual refresh. It needed a stronger group positioning, a clearer relationship across its businesses, and a brand that could preserve its values while bringing people together around one direction.
Myara helped Harita Nickel create a clearer foundation to grow as one group. We strengthened the masterbrand positioning, defined the shared values and principles, and clarified how the group and its business entities should connect.
This direction came to life through a renewed identity, shared narrative, communication standards, and environmental branding— creating a more consistent brand and stronger alignment across the organization.
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