GBCI

Repositioning a Certifier into a Movement

While respected within its professional circle, the brand was perceived as overly technical and exclusive, limiting its broader relevance.

Rather than simply redesigning its identity, we repositioned GBCI into a more inclusive, movement-led brand — strengthening its role in making sustainable development accessible and impactful for Indonesia.

What we did :

Brand Audit – Brand Strategy – Brand Positioning – Visual Identity – Digital Roadmap – Brand Activation Framework

Our collaboration with Myara enabled GBCI to view branding holistically, not merely as a visual identity, but as a strategic organizational foundation. The process was thorough and grounded in a deep understanding of our context and challenges. The result is a clearer brand direction that is aligned, focused, and well-positioned to support GBCI’s role within Indonesia’s sustainability ecosystem.

Wiza Hidayat

–

Director of Communication & Partnership

Categories :

Brand Activation, Brand Audit, Brand Positioning, Brand Strategy, Digital Roadmap, Visual Identity